For more than five decades, Amley McEntire Orthodontics has helped families throughout Tampa Bay build healthy, confident smiles through thoughtful, personalized orthodontic care. Rooted in a tradition that began in 1969 and is now led by board-certified orthodontist Dr. Clayton McEntire, our practice combines trusted experience with modern technology to deliver comfortable treatment and lasting results.
We believe every patient deserves to understand their treatment, feel heard throughout the process, and leave with a smile that is as healthy as it is beautiful. Let us create a new, confident look for you at our office in St. Petersburg, South Tampa, or at our satellite office, Shiny Happy Smiles.
Amley McEntire Orthodontics was founded in 1969 by Drs. Ed and Rob Amley, two St. Petersburg natives inspired by their father’s career in dentistry and a shared passion for improving lives through orthodontics. From the very beginning, the practice has been built on the belief that exceptional orthodontic care should combine clinical excellence with genuine relationships.
Today, Dr. Clayton McEntire proudly carries that legacy forward while continuing to invest in modern treatment techniques, advanced technology, and an exceptional patient experience. Although orthodontics has evolved dramatically over the decades, the practice remains committed to the same principles that have guided it for generations: treating patients like family, delivering outstanding care, and serving the Tampa Bay community with integrity.
As an independently-owned private orthodontic practice, every treatment recommendation is made with the patient’s best interests in mind—not production goals or corporate policies. Families throughout St. Petersburg, South Tampa, and the surrounding communities continue to trust Amley McEntire Orthodontics because of its longstanding reputation for honest guidance, personalized care, and stable, healthy results.
Everything we do begins with a simple philosophy: treat every patient the same way we would want our own family to be treated.
That means taking time to listen, clearly explaining every recommendation, and creating treatment plans that prioritize long-term oral health instead of quick fixes. We believe patients make better decisions when they understand what is happening, why treatment is recommended, and what they can expect throughout the process.
Our goal is never simply to straighten teeth. We focus on creating smiles that look beautiful, function properly, and remain healthy for years to come while making treatment as comfortable, efficient, and convenient as possible.
Clayton McEntire, DMD, MSD
Board-Certified Orthodontist
Dr. Clayton McEntire combines advanced orthodontic training with a compassionate, patient-first approach that reflects the practice’s longstanding commitment to family-centered care. Board-certified by the American Board of Orthodontics, he believes every patient deserves thoughtful recommendations, honest communication, and a treatment experience that feels personal rather than rushed.
His approach centers on achieving healthy, stable results that patients can enjoy for years while using modern technology to make orthodontic care more comfortable, accurate, and efficient. Whether treating children, teens, or adults, Dr. McEntire takes the time to educate his patients, answer their questions, and ensure every family feels confident about their treatment decisions.
The experience you have at Amley McEntire Orthodontics extends far beyond your time with Dr. McEntire. Every member of our team shares the same commitment to providing compassionate, knowledgeable care that helps patients feel comfortable from their very first visit through the day their new smile is complete.
Many of our team members have spent years building relationships with local families, and we take pride in creating an environment where patients are greeted by familiar faces, questions are always welcomed, and every visit feels personal. From scheduling appointments to celebrating treatment milestones, our team works together to make orthodontic care as smooth, enjoyable, and stress-free as possible.
We believe that outstanding clinical results begin with outstanding people. That’s why we look for team members who are not only highly skilled but who genuinely enjoy serving others and helping patients gain confidence in their smiles.
For more than 55 years, Amley McEntire Orthodontics has been proud to care for generations of families throughout St. Petersburg, South Tampa, and surrounding communities. Many of our patients first visited the practice as children and now trust us with the smiles of their own kids, a responsibility we never take for granted.
We’re proud to support the schools and organizations that make Tampa Bay feel like home, including serving as a Masters Sponsor of Canterbury School of Florida’s Tee It Up Golf Tournament. Supporting Tampa Bay isn’t simply part of our history; it’s an important part of who we are today.
As a locally owned private practice, every smile we create helps strengthen the community we’ve proudly called home for decades.
The greatest compliment we receive is the trust families place in us generation after generation. Many of our patients come to us through referrals from friends, family members, neighbors, and local dentists who know the level of care they’ll receive at Amley McEntire Orthodontics.
Patients consistently tell us they appreciate our welcoming atmosphere, honest communication, efficient appointments, and personalized approach to treatment. Whether it’s a child’s first orthodontic consultation or an adult finally deciding to invest in their smile, our goal is to make every patient feel informed, comfortable, and genuinely cared for.
Exceptional orthodontic care starts with accurate diagnosis and thoughtful treatment planning. That’s why Amley McEntire Orthodontics continually invests in modern technology designed to improve precision, comfort, and efficiency throughout every stage of treatment.
Using advanced digital imaging, 3D treatment planning, and modern orthodontic techniques, Dr. McEntire can create highly customized treatment plans that deliver predictable results while making the patient experience more comfortable than ever before. Digital technology also allows us to communicate more clearly with patients, helping families better understand their treatment and progress along the way.
By combining decades of orthodontic experience with today’s most advanced tools, we’re able to provide care that’s both proven and forward-thinking.
Yes. Amley McEntire Orthodontics is an independently-owned, private orthodontic practice that has served the Tampa Bay community since 1969. Since we are not part of a corporate dental organization, every treatment recommendation we make is based solely on what’s best for each patient—not quotas, production goals, or standardized treatment plans.
Amley McEntire Orthodontics combines more than 50 years of trusted orthodontic experience with advanced digital treatment planning, giving every Tampa Bay patient a personalized plan built around their specific smile rather than a standardized approach. Patients work directly with a board-certified orthodontist who takes time to explain every recommendation he makes.
Yes! Dr. Clayton McEntire welcomes children, teens, and adults interested in improving the health, function, and appearance of their smiles. Whether you’re exploring braces for your child, considering Invisalign® as an adult, or seeking a second opinion, our team is happy to help you understand your options.
Amley McEntire Orthodontics has proudly served the Tampa Bay area, including St. Petersburg and South Tampa, since 1969. As an independently-owned practice, the team has cared for multiple generations of local families while continually investing in modern orthodontic technology and techniques.
Whether you’re considering braces, Invisalign®, or simply want to learn more about your orthodontic options, we’d love the opportunity to welcome you to the Amley McEntire Orthodontics family. Schedule your complimentary consultation today and discover why Tampa Bay families have trusted us with their smiles for more than 55 years.